Market connectors

Amanda Cowan

Market Connector

Amanda is a qualified nurse and organisational psychologist with extensive experience in the health and social care sectors. She is a member of the British Psychological Society, the BPS Coaching Special Interest Group and the Chartered Management Institute (CMI). With a special interest in positive psychology and motivation, she works with health and social care professionals and individual service users, helping people and organisations to refocus and transform by enabling, aligning and motivating them to achieve their personal, educational, social and healthcare goals.

Amy Tennant

Market Connector

Amy works in the independent nursing home sector for Sun Court Nursing Home, a family owned business in Sheringham. She has been involved in the business as a nursing assistant and now as a member of the senior management team. Amy also has over 10 years’ experience working as a qualified social worker in adult care services in Norfolk, both at the Norfolk and Norwich University Hospital and in the Norwich Locality Team. 

Amy has also worked to support the care sector in Norfolk as an Independent Practice Educator, mentoring student social workers, and working for the advocacy organisation POhWER to deliver a Mental Capacity Act project with three NHS Trusts.


Catherine Evans

Market Connector

Catherine works as a Service Manager for Independence Matters, managing service’s out of the Vauxhall Centre in Norwich which support older people, people with Dementia and people with physical and/or learning disabilities. She has worked in adult social care for fourteen years, gaining experience that spans the hierarchy as well as a range of services including respite, community based services, day services and supported living. Catherine has worked across the county and with a wide range of customers.

Catherine enjoy working in collaboration and is very excited to be a part of shaping a new Care Association for Norfolk: ‘We face challenging times in Health and Social Care presently, and I believe that facing these challenges together will give us a stronger voice and enable us to support and understand one another in a way that we haven’t before.’


Frank Ursell

Market Connector

Frank Ursell has been a nursing home owner since 1983 and has been involved at National level with the Registered Nursing Home Association since 1986. He was first a volunteer member of the National Council and then, as an employee, became Chief Executive Officer in 1997.

Over the past twenty years Frank has led the Association through a number of key issues, from the introduction of the NHS & Community Care Act in 1993, through the new National Regulators of the National Care Standards Commission and the Commission for Social Care Inspections to the current involvement with the Care Quality Commission. His experience helps with understanding the various changes to the law which have affected the sector over the years.

In 2016 Frank received an MBE for services to the Provision of Care Services in the Birthday Honours. Frank sold his nursing home in June 2017 and retired from the Registered Nursing Home Association on 31 March 2018.


Naomi Norma Mujuru-Mvere

Market Connector

Dr Naomi Norma Mujuru-Mvere has extensive expertise and experience in the Health and Social Care Sector, dating back to the late 1970s. She has been a member of the Norwich and Norfolk NHS Foundation Trust and the Norfolk and Suffolk NHS Foundation Trust in 2008. She is currently working in Health and Social Care as the Founder and Owner of Ur Choice Care Ltd.

Naomi has spent most of her adult life living and working in the UK and Zimbabwe. She was the first black officer, working for the Department of Health and Social Security, in Canning Town in London after having a break from nursing. She did consultancy work with UNICEF in 2005/6 in Zimbabwe on the socio-economic impacts on primary school children affected by HIV/AIDS. From 2006 to 2011 she became an expert witness, working mostly with the UK Government-funded Refugee Migrant Justice (formerly Legal AID), assisting immigration solicitors on the socio-economic impacts and care needs of those who are living or are affected by chronic illnesses. Naomi holds an MSc from Birmingham University and a PhD from University of East Anglia. 


Pete Dean

Market Connector

Pete started work as a carer in a nursing home in 1989 and qualified as a Registered Nurse in 1994. He has over ten years’ experience as a home manager across a number of services in East Anglia, and is currently a service manager for Leonard Cheshire Disability. Pete remains an active nurse and believes passionately in making a difference in people’s lives. Pete says, ‘there has been a need for an Association for the care homes in Norfolk for many years – it is exciting to be involved in its development.’